BMW AG - A New Corporate Strategy - OK?
Everyone's talking about BMW's new corporate strategy. It’s in all of the media, newspapers and networks. It concerns increased profitability and accelerated growth with existing resources.
But there are still a number of questions: Is it all possible?
- What does it really mean for the company?
- Where do we want to be?
- How can we achieve it?
- Why do we need to start doing it now?
The basic parameters have changed.
In the automotive industry, and for the top manufacturers in particular, the basic parameters have changed dramatically.
Increasing environmental awareness, discussions about climate protection, oil prices, the cost of raw materials and changing purchasing habits.
Employees are the most important capital!
Chief Executive Dr. Norbert Reithofer has repeatedly confirmed this statement.
Implementing the new corporate strategy requires clear and coherent structures and rational processes, which are positively received by the workforce. But staff will still be subjected to changes.
Structural changes are required
The customer will become even more important.
Strategies fail!
Studies show that, in many cases, new corporate strategies fail because they are not inline with existing company culture and employees are not actively involved in implementing the new structure.
(Source: Klartext-Zeitschrift des BMW Betriesrates München, Ausgabe 01/2007)
December 17, 2007 3:17 PM | Category: News & Worth Knowing | 0 Comments
